Cookie Policy

1. Scope

This policy applies to cookies, SDKs, pixels, local storage and similar tracking technologies used across:

• shipsherpa.co.uk
• customer dashboards
• driver apps
• fleet portals
• live tracking pages
• guest checkout
• enterprise reporting layers

2. Categories

Strictly Necessary

Authentication, security, checkout continuity, CSRF and session control.

Analytics

Usage telemetry, UX optimisation, conversion and route-flow analytics.

Marketing

Retargeting, conversion attribution, ad audience optimisation.

Fraud & Security

Bot detection, device reputation, suspicious session patterns, credential defence.

3. Consent

Non-essential cookies require opt-in consent.

Users can withdraw or amend consent through the cookie settings control.

4. Third Parties

Third-party providers may include Google, Meta, analytics providers, fraud vendors and communications tools.